Pharrell’s ‘One thing within the Water’ Fest Has Potential … However Wants Work

Kia Turner

Kia Turner is a contract journalist and music historian from…


Photograph Credit score: Greg Oribhabor

Pharrell’s One thing within the Water competition passed off in Washington DC, that includes acts akin to Moneybagg Yo, Chloe x Halle, and Anderson .Paak with an all-star efficiency from the visionary artist himself.

Becoming a member of the ranks of Drake’s THIS Fest, J. Cole’s DreamvilleTravis Scott’s Astroworldand JAY-Z’s Made in America, Pharrell’s One thing within the Water Pageant is among the many celebrity-branded music fests which have popped up over the past ten years. This 12 months’s competition, which is in its second 12 months, began off fairly rocky.

After a stable first 12 months – which included acts akin to Missy Elliott, SZA, Gunna, and a Pharrell and Associates set that includes JAY-Z and Chris Brown – the second iteration of this competition was met with a number of setbacks. For one, in 2o2o, COVID-19 fully halted dwell performances inside the music house. Secondly, Pharrell’s cousin was tragically shot and killed by Virginia Seashore police in 2021. Allegedly, Pharrell was unhappy with the investigation and he determined to maneuver the competition to DC (Experiences say his hometown misplaced out on about $ 24 million {dollars} that would have assisted the group.) Regardless of these components, Pharrell and his crew moved the competition, with the present set to the backdrop of the Capitol Constructing.

Pharrell managed, inside a number of acts and his personal, to perform his mission for the weekend: have a good time his personal legacy whereas highlighting the skills of the following era. Nevertheless, there have been many points: a number of emergencies of attending patrons passing out as a result of dehydration and motion within the extraordinarily cramped crowds; individuals who managed to chop traces and enter the competition with out having tickets or passes; individuals getting their telephones pick-pocketed; and an oddly organized web site floor that would have simply been a serious security hazard.

On Friday, the primary day of the competition, Anderson .Paak reunited along with his band The Free Nationals for a full of life set on the Moon Stage. They carried out fan favorites akin to “Suede” and “Am I Unsuitable.” Paak’s musicianship, camaraderie with the band and followers plus humor made his set the must-see of the primary night time. Anderson’s set conflicted with Usher’s, who carried out hits like “You Make Me Wanna” and “Yeah!” Whereas his present was thrilling, and left the group feeling energized, Usher and Anderson ought to have been given the right time wanted so they may run one of the best of their discographies.

Photograph Credit score: Karas Marsh

There have been three phases: Moon, Earth, and Solar. By Saturday, the Solar Stage was the place to be. With a line-up of Chloe x Halle, Snoh ​​Aalegra, and Lil Uzi Vert dominating earlier than “Pharrell and Phriends,” closed issues out. Nevertheless, there was an air of claustrophobia surrounding the world, making it troublesome for media and followers alike to maneuver safely via the bunched crowds to correctly benefit from the units and even head to one of many many hydration stations obtainable. The sooner units and overflowing patrons have been only a trace of how overwhelming the night time would turn into at Pharrell’s set. With almost 25,000 individuals crammed onto one avenue – that held three phases, two lengthy rows of meals vehicles, and a number of hydration stations – it was changing into a logistical nightmare with many opting to take a seat in the course of the road watching performances on two bigger screens.

Chloe x Halle’s set seemed to be minimize brief, whereas Q-Tip and SZA’s appearances have been canceled. Snoh Aalegra’s ethereal persona was on full show throughout her set as she ran via hits like “Woah” and “Discover Somebody Like You.” Sadly, the sound appeared to even be a problem as, the additional away you have been from her stage, Mariah The Scientist may very well be heard bleeding into Snoh’s manufacturing. Lil Uzi Vert delivered the most effective units from the complete three-day weekend. Crammed with ragging power and a cohesive set-list, Uzi dominated with “Cash Longer” and “Neon Guts” which featured an early sighting of Pharrell. He wrapped by earlier than paying homage to XXXTENTACION calling him, “The one rapper who was my competitors.”

Vitality and anticipation was excessive for Pharrell’s closing set. Because of poor communication, logistical planning, and disorganization, a whole bunch on the door have been turned away from even witnessing Skateboard P’s set as a result of overcrowding (organizers have since introduced they are going to be refunded). Whereas I used to be capable of benefit from the set from the luxurious of being backstage, many patrons and buddies who attended attested to the fixed surging of crowds in the direction of the stage including to the a number of instances Pharrell stopped the present to name for EMT.

The highlights of Pharrell’s set included Justin Timberlake performing “My Love” with TI and the Clipse performing “What Occurred to That Boy” and “Grindin’ ”alongside Pharrell. NORE’s intro by Pharrell to “return to the start, the place it began” engaged the viewers in a roaring chant as The Neptunes’ iconic four-count ushered within the hits “Superthug” and ‘Nothin’. ” P took us via a short musical journey of hits that included Nelly’s “Scorching in Herre,” “Drop It Like It is Scorching,” “Indicators” and the basic “Frontin ‘” that just about left a hard-core Neptunes lover like me in tears .

Photograph Credit score: Karas Marsh

Nevertheless, it wasn’t Pharrell’s efficiency that capped off the that means of the weekend in addition to the importance of his set and presence. With companion Chad and Pharrell being inducted into the Songwriter’s Corridor of Fame a day earlier than the competition started and the NERD unique merch almost promoting out immediately on the merch stand, it was clear that whereas the line-up of fascinating artists was a plus, the group was right here for Pharrell and what he symbolizes for them. At nearly 50 years outdated, he is beginning to reap the advantages and settle for the flowers of the youngsters who like myself admired the self-proclaimed nerd. It was Child Tate and Tyler, the Creator who was entrance row for his set, and Tyler who almost jumped on stage in amazement at Pharrell performing the In My thoughts basic “That Lady.” The sentiments of why we attended have been summed up completely by Tyler in his set on Sunday night time which closed out the competition. Wrapping up his efficiency with Pharrell and 21 Savage on Sunday of “Money In Money Out,” Tyler passionately declared to Pharrell, “The innovation, the execution… I’m ceaselessly in debt to you.”

Leaving One thing within the Water, I noticed that celebrity-branded festivals are usually not essentially the best way into dominating and reinventing the tradition. As we have seen with Astroworld and different festivals of the previous, it is a idea that very similar to the music itself is continually evolving. For a person who has predicted the modifications in music and assisted in its evolution of it, one can solely hope that with time and thru expertise, Pharrell and the organizers can study, regulate and implement modifications as competition tradition evolves.

Leave a Comment